These metrics are not the only ones you should monitor, but they have the most impact on your SEO rankings. These metrics will help you discover the root cause of your strategy not producing the desired results.
1. Keyword Rankings
Although keywords used to have more weight years ago, they are still vital for any SEO marketing plan. These keywords will help you determine which phrases and words to target in order to drive the most traffic to your website.
You can also use them to identify keywords that will give your company an edge over others. It is important to know when you should stop using expensive keywords and where to concentrate your efforts in the more competitive keyword space.
You can use keyword rankings to assess your growth over time. As you become more knowledgeable in your field and gain backlinks, your keyword ranking should improve. It could indicate something is wrong if it is not.
2. Tracking Backlinks
Backlinks can be described as a “vote of confidence” you receive from other websites. Backlinks are a way to establish authority in your niche. Backlinks show that your website contains valuable, accurate information that is worthy of sharing and should be viewed.
Google and other search engines like it want to direct users to useful sites. SEO is about trust. Your ranking will rise the more backlinks you have.
Your website will grow wisdom with time (internet age), so build backlinks. It can be hard to track backlinks so backlink metrics will help you identify problems.
3. Organic Search Traffic
The most important SEO metric to track is organic search traffic. This will tell you how many people search for your site.
This metric will provide you with an overview of your SEO strategy, but it is best at showing how much organic traffic you’re getting. This metric will allow you to view everything, including referral traffic (backlinks), search engine results (people who searched for you directly), and page results (pages based on specific keywords or phrases).
It is possible to see if organic search traffic increases steadily or slows down. It is time to assess the strategy if your numbers drop or stagnate.
4. Engagement SEO Metrics
As they continue to improve the SEO landscape, search engines are shifting to on-page SEO factors. These metrics can give you valuable information about the performance of your website once visitors arrive. This will give you a clear view of what is working well and what isn’t.
Track bounce rates to see how many people landed on your website and then left without clicking any links. Pages per visitor show you how many pages visitors view and how long they spend on your site.
5. Load Speed (Website speed)
Google has been focusing more on user experience in recent years. Bad user experience can lead to a decrease in rankings. This metric lets you track the performance of your website and determine if it is hindering your ability to reach higher rankings.
This information is crucial for identifying bottlenecks in your website (areas that slow down visitors) and will be even more valuable after you make changes to your website. If any plugins or widgets impact website loading speed, you’ll be notified.
Choose LUX Digital Marketing
LUX is the best company that does SEO. This will put your name on the map! Our Search Engine Optimization services will give you the best visibility in your area and are highly targeted! Local optimization is the best way to reach new clients.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Clearwater SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.